Creative Planning

Ohio Machine_storyboard_frame 1You have the perfect idea to promote your brand – a video featuring fancy motion graphics to tell your story.  You have a great script written and you’ve hired a talented creative team that’s ready to make your dream come to life.  The deadline is approaching and your higher-ups are breathing down your neck – there’s no time to lose!  To stay on schedule, it’s important to follow every step of the creative process. Now that you have the script in hand, you need to take the invaluable next step – create the storyboard and styleframes.

Think of the creation of your project as a building under construction.  Sure, you have a script written, which is equivalent in this analogy to a construction team’s blueprint.  But a basic blueprint alone isn’t enough to communicate the materials, colors, textures and style of the finished building. The construction team could quickly “wing it” without the client knowing and approving these details, but then the client’s satisfaction of the finished building would be a risky gamble – one that could even cause the need to demolish and reconstruct the entire building.  In forfeiting some extra planning before construction that would have only cost a little extra time, the nightmare of having to demolish and rebuild becomes a reality.

The materials colors and textures in this construction analogy are the style, design and function of the motion graphics in your project that a storyboard and styleframes clearly communicate.  The storyboard explains frame by frame the visuals that will appear in sync with the script, assuring what is being seen makes sense with the context of the script.  However, storyboards are typically a crude sketch of the visuals that only communicate a broad overview of the graphics’ motion and function. The crucial little details of design are communicated through styleframes, which after approved, show the exact style, color scheme and mood of the graphics as still images.  They allow you to see and ‘feel’ the intended visual style of the finished product before the project is rapidly in progress. This visual communication is invaluable in saving time during the revisions process towards the end project and can often completely eliminate rounds of revisions altogether.

So, instead of nervously awaiting progress updates from the creative team, hoping they will match your vision and that your higher-ups will approve, you can lean back, kick your feet up and rest assured that everyone is on the same page thanks to your ability to lead a project…I think a promotion is in order!

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