Video Production Overview

By October 1, 2017Sway Blog
Production Schedule 2
Starting the Process

The first step into the realm of video production can be an especially daunting one. A host of factors come into play that can have a direct effect on the potential quality and results of your project. Reaching out to a professional production house is a great way to learn some of the ins and outs of the process and familiarize yourself with the type of decisions you’ll have to make as you proceed.

Generally speaking, our services fall into four categories: pre-production, production, post production and distribution.  To get started, we’ll want to know a few things about your project  as it relates to each category.  Let’s walk through the whole process:


The first step in any effective video is making sure the goal is clearly defined, specific and measurable. Pre-production is the most important step in assuring everyone is on the same page so all parties involved know what to expect. During pre-production we put all the little pieces in place to ensure we have a plan moving forward. We can create an entire concept, from storyboards and styleframes to scripting. If you have a great idea, a script and a storyboard, we can offer our expertise in consulting to make sure the concept can translate easily into a visual masterpiece.

Questions to think about:

  • What is the main goal of the video?
  • Do you have a concept, script and storyboard? Would you like us to help consult?
  • Do you have any examples of videos with a similar feel that we can view?
  • Are there shots that you want to make sure are captured?
  • Are there going to be interviews conducted? Do you have questions prepared?


During the production process we’re capturing the visuals we need to bring the concept to life. Sometimes these arrangements are simple and we only need a small crew for a short time. Other times, the concept is more complex and shooting is spread out over multiple locations on different days to make sure we have the coverage necessary for the final product. If you’re on the fence about adding extra crew members in an effort to try and save production costs, just remember they’ll help production days run more efficiently and save time in both production and post production in the long run. This can also help us with our on set time management. You can read more about that “HERE.”

Questions to think about:

  • How many locations? What are they? Do you need studio time?
  • How many crew are necessary (cinematographers, grips, directors, field producers, audio engineers, production assistants, etc.)?
  • What will the schedule be (interviews, b-roll, event coverage, etc.)?
  • Are there any specific gear requirements?
  • Is extra casting needed?
  • Is there any travel involved?


This is where it all comes together. Once we’ve cataloged the raw footage, we start assembling the story. The time spent here depends on the amount of raw footage, the complexity of the story, the amount of pre-production completed, the duration of the deliverable, and any finishing touches such as motion graphics, VFX, color grading and sound design.  Once we have a completed draft, the client will be able to review and request revisions.

Questions to think about:

  • How long will the final deliverable be?
  • To what extent will graphics or vfx be involved?
  • What are the requirements for sound (music licensing, voice over, etc.)?
  • What is the project deadline?


Upon delivery of the final video we can help with getting it out there for the world to see. This depends a lot on the organization the video is for so feel free to reach out to us with any questions.

Questions to think about:

  • How would you like the final video delivered?
  • Are any additional distribution services necessary?

This is a fairly simple run through of the entire process from start to finish but thinking about the questions presented here can not only streamline the inquiry phase but will also help ensure we meet the expectations that your project deserves.

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