Starting the Process
The first step into the realm of video production can be a daunting one. A host of factors come into play that have a direct effect on the quality and results of your project. Reaching out to a production house is a great way to learn the ins and outs of the process and familiarize yourself with the type of decisions you’ll need to make as you proceed.
Generally speaking, our services fall into four categories: pre-production, production, post production and distribution.  To get started, we’ll want to know a few things about your project  as it relates to each category.  Let’s walk through the whole process:
Pre-production is the planning stage. It ensures all parties involved are on the same page and know what to expect. The first step to producing an effective video is to clearly define a specific and measurable goal. Then we develop a concept, from storyboards and styleframes to scripting.
If you already have a great idea, a script and a storyboard, we can offer creative consulting services to ensure the concept translates into a visual masterpiece.
Questions to think about:
–   What is the main goal of the video?
–   Do you have a concept, script and storyboard? Would you like us to help consult?
–   Do you have any examples of videos with a similar feel that we can view?
–   Are there shots that you want to make sure are captured?
–   Are there going to be interviews conducted? Do you have questions prepared?
During the production process, we capture the visuals we need to bring the concept to life. Sometimes these arrangements are simple and we only need a small crew for a short time. Other times, the concept is complex and requires multiple days of production and multiple locations.
If you’re on the fence about adding extra crew members in an effort to try and save production costs, just remember each position helps production days run more efficiently in both production and post-production.
Questions to think about:
–    How many locations? What are they? Do you need studio time?
–    How many crew are necessary (cinematographers, grips, directors, field producers, audio engineers, production assistants, etc.)?
–   What will the schedule be (interviews, b-roll, event coverage, etc.)?
–   Are there any specific gear requirements?
–   Do you need to cast talent?
–   Is there any travel involved?
Post Production
This is where it all comes together. Once we’ve cataloged the raw footage, we start assembling the story. The time spent in post-production depends on the amount of raw footage, the complexity of the story, the amount of pre-production completed, the duration of the deliverable, and any finishing touches such as motion graphics, VFX, color grading and sound design.  Once we have a completed draft, the client has an opportunity to review the video and request revisions.
Questions to think about:
–   What is the duration of the final deliverable?
–   To what extent will graphics or VFX be involved?
–   What are the requirements for sound (music licensing, voice over, etc.)?
–   What is the project deadline?
After delivering the final video, we can help get it out there for the world to see. This depends on your organization, your campaign goals, and the audience you are trying to reach, so feel free to reach out to us with any questions.
Questions to think about:
–   Do you have preferred method of delivery?
–   What will you name the video? What copy will you use when you post it to your social channels?
–  What thumbnail will you upload to sites like YouTube, Vimeo, Instagram or Facebook?
– Will the video be shown to a captive audience at an event, published online, or broadcast?
This is a simple overview of the entire process. Thinking about the questions presented here not only streamlines the inquiry phase but will also help ensure we meet the expectations your project deserves.

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