Video Production Overview

By October 1, 2017General, Sway Blog
Starting the Process


Production Schedule 2The first step into the realm of video production can be a daunting one. A host of factors come into play that can have a direct effect on the quality and results of your project. Reaching out to a professional production house is a great way to learn some of the ins and outs of the process and familiarize yourself with the type of decisions you’ll have to make as you proceed.

Generally speaking, our services fall into four categories: pre-production, production, post production and distribution.  To get started, we’ll want to know a few things about your project  as it relates to each category.  Let’s walk through the whole process:


Pre-production is the planning stage. It ensures all parties involved are on the same page and know what to expect. The first step to producing an effective video is to clearly define a specific and measurable goal. Then we can develop a concept, from storyboards and styleframes to scripting. If you already have a great idea, a script and a storyboard, we can offer creative consulting services to make sure the concept translates into a visual masterpiece.

Questions to think about:

  • What is the main goal of the video?
  • Do you have a concept, script and storyboard? Would you like us to help consult?
  • Do you have any examples of videos with a similar feel that we can view?
  • Are there shots that you want to make sure are captured?
  • Are there going to be interviews conducted? Do you have questions prepared?


During the production process, we capture the visuals we need to bring the concept to life. Sometimes these arrangements are simple and we only need a small crew for a short time. Other times, the concept is more complex and shooting is requires multiple days of production and multiple locations. If you’re on the fence about adding extra crew members in an effort to try and save production costs, just remember each position helps production days run more efficiently and saves time [hyperlinked to Time Management article] in both production and post-production.

Questions to think about:

  • How many locations? What are they? Do you need studio time?
  • How many crew are necessary (cinematographers, grips, directors, field producers, audio engineers, production assistants, etc.)?
  • What will the schedule be (interviews, b-roll, event coverage, etc.)?
  • Are there any specific gear requirements?
  • Is extra casting needed?
  • Is there any travel involved?


This is where it all comes together. Once we’ve cataloged the raw footage, we start assembling the story. The time spent in post-production depends on the amount of raw footage, the complexity of the story, the amount of pre-production completed, the duration of the deliverable, and any finishing touches such as motion graphics, VFX, color grading and sound design.  Once we have a completed draft, the client has an opportunity to review the video and request revisions.

Questions to think about:

  • How long will the final deliverable be?
  • To what extent will graphics or vfx be involved?
  • What are the requirements for sound (music licensing, voice over, etc.)?
  • What is the project deadline?


After delivering the final video, we can help with getting it out there for the world to see. This depends on your organization, your campaign goals, and the audience you are trying to reach, so feel free to reach out to us with any questions.

Questions to think about:

  • How would you like the final video delivered?
  • Are any additional distribution services necessary?

This is a fairly simple overview of the entire process. Thinking about the questions presented here not only streamlines the inquiry phase but will also help ensure we meet the expectations your project deserves.

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